For those of us, who do not know Amalia from Amelia:

"In the volatile ecosystem of the modern internet, the line between an educational warning and a cultural icon is razor-thin. A state-funded social experiment has recently learned this the hard way, as a digital character designed to deter extremism has been hijacked in a stunning display of "reverse-engineering" by the very groups she was meant to neutralize. Meet "Amelia" - a purple-haired, AI-rendered "goth" schoolgirl who, despite her origins, has become the new face of far-right digital propaganda.

Amelia wasn’t born in a radical forum; she was a product of a classroom-centered video game titled Pathways: Navigating the Internet and Extremism. Funded by the British Home Office’s Prevent program and crafted by Shout Out UK, the project was intended as a safeguard for students aged 13 to 18.
In the game’s original logic, Amelia functioned as a red flag. She was the character who invited players to nationalist rallies or encouraged the downloading of inflammatory content. The goal was to train students to recognize the subtle grooming tactics used by radical groups. However, the designers seemingly overlooked a fundamental law of the web: the internet loves a mascot. Instead of a villain to be avoided, online subcultures saw a "waifu" - a stylized character they could co-opt and rebrand."

https://www.msn.com/en-in/news/world/who-is-amelia-the-british-ai-girl-everyone-is-talking-about/ar-AA1VoxXA